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About us

Elevate Your Kitchen

Our kitchen cabinets are designed to enhance your cooking space with style and functionality. We offer a wide range of designs, finishes, and customisation options to suit every taste and budget.

Begin with the homeowner – understand their vision and deliver exceptional cabinetry solutions.

Learn more

Discover New Opportunities

Our kitchen cabinets are designed to enhance your cooking space with style and functionality. We offer a wide range of designs, finishes, and customisation options to suit every taste and budget.

Begin with the homeowner – understand their vision and deliver exceptional cabinetry solutions.

Learn more

Everything is designed.
Few things are designed well.

Meet our craftsmen

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the cabinetry, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the cabinetry industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Head of Design

Aline is one of the passionate individuals who can truly say they love what they do. She mentors 100+ skilled craftsmen and nurtures a community of thousands of satisfied customers.

Iris Joe

Chief Financial Officer

Iris, with her extensive experience in the industry, helps us understand market trends and improve our offerings. She is determined to drive success and brings her professional expertise to elevate the company to new heights.